Travel and Tourism

Roy Morgan’s travel and tourism research sets the industry standard for data on holiday destination preferences and intentions, travel attitudes and behaviours.

Our Holiday Tracking Survey (HTS), Air Travel Index (ATI), Industry Reports and Consumer Profiles equip key decision-makers with the most accurate and relevant information, to ensure timely identification of trends and patterns in participation, intentions, satisfaction and spending as they emerge.

Drawn from our world-leading Single Source, our travel and tourism research contains complete data on:

• Travellers to and within Australia, New Zealand, USA, UK and Indonesia
• Key travel preferences and decision measures
• Booking channels and media usage
• Brand loyalty and memberships
• Lifestyles, activities and values
• Satisfaction with accommodation service and quality

Tourism Industry Subscriptions

No other market research tool can help you compete more aggressively.

Used with our ASTEROID software platform, you can re-cut and re-analyse the data to suit any business or marketing needs as they arise.

Our specialist analysts train your staff and conduct workshops to ensure that you can extract the maximum benefit from the data.

Subscribe to Roy Morgan to receive comprehensive, up-to-date and on-going consumer research in an accessible, practical and flexible database.

Contact us to discover the full potential of a Roy Morgan subscription in our Travel and Tourism Data Guide.

Ready-made reports and profiles

Tourism and Leisure Reports

• Holiday Travel Currency Report
• Leading Indicator Report – Holiday Travel Intention (HTS)
• Air Travel Reports
• Tourism Industry Reports
• Customer Satisfaction

Tourism and Leisure Consumer Profiles

A Consumer Profile for your brand, destination or service is already available to download.

Consumer Profiles provide a clear, complete picture of your target market’s demographics, lifestyle, media habits, brand awareness, purchase intentions, satisfaction levels and values.