Asteroid

ASTEROID gives researchers the speed, creativity and power to extract maximum value from their survey data.

With minimal experience and training users can explore data, generate and test hypotheses, follow up ideas, search for supporting evidence, and transform simple data into usable market intelligence.

With our world-leading market research database growing exponentially, in 1993 Roy Morgan Research found existing software no longer had enough muscle. We developed ASTEROID as an internal research tool, but soon realised its flexibility, user-friendliness and the scope of its capabilities are of fundamental value to our clients. So we shared it.

Since then, we have continued to enhance and expand the system in line with our ambition, expertise, size of our research database and our clients’ expectations.

What’s New

Keeping you in the ASTEROID orbit

As an ASTEROID subscriber, you’ll benefit from quarterly system updates and ongoing improvements to functionality.

With each new version of ASTEROID, we provide you with a summary explaining the changes we’ve made so you can understand them and starting making the most of them immediately.

Find out more

Read about the latest ASTEROID updates here.

Read about the features added in previous versions (download unavailable).

FAQs on Asteroid.

Download other recent ASTEROID documentation and manuals:

• Statistics
• Asteroid Introductory manual
• Media Planner
• Profiler
• Training Videos

Contact us for more information