Helix Personas

Discover who your customers and potential customers really are, where to find them and how to reach them

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Helix Personas is a powerful psychographic consumer segmentation and data integration tool that combines sophisticated psychographic, attitudinal and behavioural data to classify the Australian population into 54 unique personas, grouped into 6 communities and geo-projected down to meshblock level.

Unlock the DNA of Australia

Helix Personas unlocks who your customers and potential customers really are beyond demographics to illuminate the true things that drive their behaviour and choices: mindset, values and motivation.

Once you discover who your customers and potential customers are at their core, Helix Personas shows you how to talk to them, where they live and how to reach them across all media channels.

Visit our website: www.helixpersonas.com.au

Brand Owners

Turn your customer database into actionable Personas, understanding who and where your ideal customers are. Optimise your marketing spend by using the most effective messaging and media channels to reach the right customer. Grow your business by matching the right product with the right customer. Maximise your data by using Helix Personas to connect disparate data sets. Grow your customer base by finding new customers that ‘look like’ your best customers. Make data driven decisions on product development.

Media Agencies

Understand the humans behind your client’s customer database. Translate client data into actionable Personas rather than simple demographics. Convert any Roy Morgan Single Source data into buyable audiences. Optimise creative, messaging and media plans nationally or at a local area level. Streamline audience buying across channels using Helix Personas as a common language.

Media Owners

Gain a deep understanding of who and where your audiences are. Monetise your audience using a common language around human profiling. Quantify the value of your audience for advertisers across all industry verticals.

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Helix Personas

Discover who your customers and potential customers really are, where to find them and how to reach them

Our experts are here to help!

Unlock the DNA of Australia

Downloads