Readership in New Zealand, 12 Months to June 2020

Readership in New Zealand, 12 Months to June 2020


Detailed below are the Roy Morgan Readership estimates for New Zealand for the 12 months to June 2020.

Magazines

 July 2018 - June 2019July 2019 - June 2020  
 Readership '000% of Population 14+Readership '000% of Population 14+% of Population 14+ Gain/Loss Readership '000 Gain/Loss
  MASS WOMEN'S MAGAZINES      
  Australian Women's Weekly NZ Edition (until Mar20)2005.0%1814.5%-19-0.5%
  NZ Woman's Weekly (until Mar20)1403.5%1583.9%180.4%
  NZ Woman's Day (until Mar20)2746.9%2125.3%-62-1.6%
  New Idea892.2%511.3%-38-0.9%
  Next (until Mar20)802.0%802.0%00.0%
  That's Life741.9%771.9%30.0%
       
  WOMEN'S LIFESTYLE MAGAZINES      
  English Woman's Weekly100.3%160.4%60.1%
  Lucky Break (until Mar20)551.4%711.8%160.4%
  Mindfood1092.7%1082.7%-10.0%
  Nadia (from Oct16)741.9%641.6%-10-0.3%
  NW130.3%120.3%-10.0%
  Simply You Living230.6%220.5%-1-0.1%
       
  WOMEN'S FASHION MAGAZINES      
  Marie Claire (Australian Edition)160.4%110.3%-5-0.1%
  NZ Fashion Quarterly481.2%411.0%-7-0.2%
  Simply You310.8%581.4%270.6%
  Vogue Australia220.5%140.3%-8-0.2%
  Bride & Groom (NZ edition)110.3%190.5%80.2%
  NZ Weddings160.4%310.8%150.4%
  Fashion (from Apr18)280.7%370.9%90.2%
       
  HOME & GARDEN MAGAZINES      
  Better Homes and Gardens370.9%310.8%-6-0.1%
  Bunnings Magazine (from Oct19)  611.5%  
  Habitat561.4%922.3%360.9%
  Home NZ340.9%451.1%110.2%
  Homestyle NZ160.4%180.5%20.1%
  Houses NZ350.9%280.7%-7-0.2%
  NZ Gardener1112.8%1082.7%-3-0.1%
  NZ House & Garden1283.2%1142.8%-14-0.4%
  NZ Trends Design Series190.5%140.3%-5-0.2%
  Urbis160.4%110.3%-5-0.1%
  Kiwi Gardener (was Weekend Gardener) (revised Jul17)290.7%290.7%00.0%
  Your Home & Garden812.0%631.6%-18-0.4%
       
  FOOD & ENTERTAINMENT MAGAZINES      
  Cuisine1032.6%1263.2%230.6%
  Delicious160.4%140.3%-2-0.1%
  Dish631.6%872.2%240.6%
  Food591.5%942.3%350.8%
  New Zealand's Best Dining Guide (from Apr18)180.4%240.6%60.2%
  NZ Woman's Weekly Julie Le Clerc Magazine210.5%300.7%90.2%
  Taste892.2%531.3%-36-0.9%
       
  HEALTH & FAMILY MAGAZINES      
  Healthy Food Guide852.1%731.8%-12-0.3%
  Tots to Teens270.7%220.5%-5-0.2%
  Women's Health290.7%250.6%-4-0.1%
  NZ Good Health Choices160.4%90.2%-7-0.2%
  Ohbaby! (from Oct17)200.5%360.9%160.4%
       
  BUSINESS, FINANCIAL & AIRLINE PUBLICATIONS      
  NZ Property Investor210.5%190.5%-20.0%
  Time812.0%681.7%-13-0.3%
  University of Auckland Business Review230.6%370.9%140.3%
  KiaOra (Air New Zealand inflight magazine) (until Mar20)1122.8%1112.8%-10.0%
       
  GENERAL MAGAZINES      
  Avenues340.8%240.6%-10-0.2%
  Consumer691.7%681.7%-10.0%
  D-Photo130.3%140.4%10.1%
  Good170.4%260.6%90.2%
  National Geographic521.3%471.2%-5-0.1%
  NZ Geographic771.9%751.9%-20.0%
  North & South (until Mar20)1022.6%982.4%-4-0.2%
  NZ Today170.4%110.3%-6-0.1%
  Reader's Digest641.6%381.0%-26-0.6%
  Grapevine300.8%320.8%20.0%
  Metro571.4%381.0%-19-0.4%
  NZ Life & Leisure731.8%771.9%40.1%
  New Zealand Listener (until Mar20)2315.8%2005.0%-31-0.8%
  Art News NZ290.7%250.6%-4-0.1%
  Heritage NZ611.5%621.5%10.0%
  Animals' Voice170.4%100.2%-7-0.2%
  Wilderness230.6%180.5%-5-0.1%
  The Shed (from Oct17)220.6%130.3%-9-0.3%
       
  MUSIC & MOVIE MAGAZINES      
  Empire230.6%170.4%-6-0.2%
       
  TV MAGAZINES      
  SkyWatch1463.7%1253.1%-21-0.6%
  TV Guide2055.2%1824.5%-23-0.7%
       
  SPORTS MAGAZINES      
  The Cut (Golf & Leisure)80.2%130.3%50.1%
  NZ Horse & Pony220.6%80.2%-14-0.4%
  NZ Outdoor Hunting391.0%330.8%-6-0.2%
  NZ Rod & Rifle190.5%220.6%30.1%
  NZ Rugby World320.8%270.7%-5-0.1%
  Rugby News250.6%340.9%90.3%
       
  MOTORING MAGAZINES      
  AA Directions48512.2%41610.4%-69-1.8%
  Classic Driver140.4%100.2%-4-0.2%
  NZ Autocar220.6%140.4%-8-0.2%
  NZ Classic Car381.0%220.5%-16-0.5%
  NZ Motorhomes Caravans & Destinations130.3%160.4%30.1%
       
  MOTORCYCLE, BOAT & TRUCK MAGAZINES      
  Boating NZ140.4%100.3%-4-0.1%
  NZ Trucking150.4%130.3%-2-0.1%
       
  FISHING MAGAZINES      
  Fish & Game NZ631.6%411.0%-22-0.6%
  NZ Fishing News381.0%210.5%-17-0.5%
       
  REAL ESTATE MAGAZINES      
  Property Press1383.5%792.0%-59-1.5%
       
  NEWSPAPER INSERT MAGAZINES      
  Bite (North Island)1934.9%1714.3%-22-0.6%
  Canvas (North Island)2987.5%2496.2%-49-1.3%
  Sunday Magazine2275.7%1954.9%-32-0.8%
  Viva (North Island)1954.9%1463.7%-49-1.2%
  Weekend (North Island)2416.1%1804.5%-61-1.6%
  Your Weekend1954.9%1513.8%-44-1.1%

Newspapers

Cross-Platform Audience is the number of New Zealanders who have read or accessed individual newspaper content via print or online.


 

Print
Online
 
 
Total Cross-Platform Audience 
(print or online)
 
  Publication
Jun
2019
(000's)
Jun
2020
(000's)
Jun
2019
(000's)
Jun
2020
(000's)
Jun
2019
(000's)
Jun
2020
(000's)
% change in
 Total Cross- Platform Audience
  (unweighted)6,5636,3936,5636,3936,5636,393 
  (POPN '000)3,9744,0023,9744,0023,9744,002 
        
  New Zealand Herald7826741,5451,5371,8851,844-2.2%
  Dominion Post297245309282485432-10.9%
  Northern Advocate637177701181299.3%
  Waikato Times145104140138250214-14.4%
  Bay of Plenty Times8373120112172155-9.9%
  Rotorua Daily Post5240606387948.0%
  Gisborne Herald5042524973730.0%
  Taranaki Daily News545280911141183.5%
  Wanganui Chronicle31443444568551.8%
  Hawke's Bay Today88928511514617721.2%
  Manawatu Standard443763679893-5.1%
  Wairarapa Times-Age32261842455931.1%
  The Press227185189195344314-8.7%
  Otago Daily Times1381111531942382536.3%
  Nelson Mail32296371788914.1%
  Ashburton Guardian16191725294037.9%
  Timaru Herald262242396054-10.0%
  Southland Times75496372121101-16.5%
  Sunday Star Times2652176369309273-11.7%
  Sunday News583540329066-26.7%

Print is net readership in an average 7 days. Digital is average website visitation and app usage (if available) in an average 7 days.

Magazine Cross-Platform Audience

Cross-Platform Audience is the number of New Zealanders who have read or accessed individual magazine content via print or digital (web or app).

Print
Digital 
(web or app)
 
Total Cross-Platform Audience 
(print, web or app)
 
 
Jun
2019
(000's)
Jun
2020
(000's)
Jun
2019
(000's)
Jun
2020
(000's)
Jun
2019
(000's)
Jun
2020
(000's)
% change in
 Total Cross- Platform Audience
  (unweighted)6,5636,3936,5636,3936,5636,393 
  (POPN '000)3,9744,0023,9744,0023,9744,002 
        
  AA Directions485416140152542481-11.3%
  Australian Women's Weekly NZ Edition (until Mar20)2001814952232219-5.6%
  Dish6387707811714523.9%
  Fish & Game NZ6341475710187-13.9%
  Habitat569234418212350.0%
  Healthy Food Guide85735871127119-6.3%
  Kiwi Gardener29293149597425.4%
  Mindfood10910873791641661.2%
  Nadia746445581061060.0%
  National Business Review694342199054-40.0%
  New Idea8951273810686-18.9%
  New Zealand Listener (until Mar20)2312005359257227-11.7%
  Next (until Mar20)8080425711512811.3%
  North & South (until Mar20)1029856601421452.1%
  NZ Gardener11110852601501500.0%
  NZ House & Garden1281145855171154-9.9%
  NZ Woman's Day & Now To Love (until Mar20)27421284103324283-12.7%
  NZ Woman's Weekly & Now To Love (until Mar20)1401588410320823713.9%
  Property Press138792732156105-32.7%
  Skywatch1461256669193163-15.5%
  That's Life74772134879610.3%
  Time816814209084-6.7%
  TV Guide Magazine2051825863231219-5.2%

Print is average issue readership.
Digital is average website visitation & app usage (if available) in last 7 days for weekly titles (National Business Review, Time, New Idea, NZ Listener, NZ Woman's Day, NZ Woman's Weekly, Property Press, That's Life, TV Guide Magazine) & last 4 weeks for all other non-weekly titles.

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